Mailing actions: Message formats
By default all messages will be in HTML format unless the recipient had opted-in for other formats. All messages will:
- Identify the sender.
- Identify the source of the recipient's e-mail address including a special message if this is the first contact.
- Make clear the purpose and draw attention to the opt-out facility.
- Contain the message content.
- Contain references to this privacy notice and any other relevant administrative information.